Get 10 with Ken
Awarded two years in a row as a global Sitecore Strategy MVP, Ken is known for being creative, helpful and insightful.
An individual with a strong understanding with data-driven context marketing and use of the Sitecore Experience Cloud to drive business results and who loves to share his/her knowledge and experience with customers, users and implementation teams.
Having time to say what customers need to hear is often a challenge for many businesses. In fact, there is now a “content crisis” looming over many large enterprises.
Word-of-Mouth still the number one source of leads for most businesses, so having a strong community focus is key. However, WoM is done differently today and businesses are still adjusting.
My definition of commerce is any interaction that leads to a conversion toward a business goal. If you don’t know what drives conversions then doing business will be slow and frustrating.
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Building a loyal customer base might require more time and attention than one might initially plan for. However, this aspect of your business must be dealt with swiftly, especially if growth is what you're aiming for at the end of the day. Here are some actions to...