In this blog, we take a look at influential quotes from industry leaders on what it takes to have a successful marketing strategy.
“The creative process requires more than reason. Most original thinking isn’t even verbal. It requires ‘a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.’ The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.” [Confessions of an Advertising Man]
“Nothing is particularly hard if you divide it into small jobs.”
“Luck is a dividend of sweat. The more you sweat, the luckier you get.”
“Either you’re going to tell stories that spread, or you will become irrelevant.”
“Don’t just dream about it. Take action and work as hard as you can.”
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
“Make it simple. Make it memorable. Make it inviting to look at”
Prof. Jef L. Richards
“Creativity without strategy is called art, creative with strategy is called advertising”
Howard Luck Gossage
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
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