by Ken Gray | Jan 17, 2017 | Business Strategy, Search Engine Optimization, Social Media
In part one of this series, “How to Succeed Online with Content”, I covered the importance of content and creating a Content Calendar. In this post I will talk about building community through social media engagement. Social by Nature As humans we were created to have...
by Ken Gray | Dec 30, 2016 | Business Strategy, Entrepreneurial Insights, Inbound Marketing, Lead Generation, Search Engine Optimization
Start with a Goal and a Plan Ya, I know. You’ve heard it all before and if you’re like me you’re probably not consistent with following through. If that’s the case, let me share with you what I’ve gleaned from 2016 (and 18 years as an...
by Ken Gray | Aug 1, 2016 | Business Strategy, Entrepreneurial Insights, Lead Generation, Search Engine Optimization
Recently while preparing for a webinar on the Google Analytics (GA) platform, I noticed Google’s tag line “Turn insights into action” and thought…that would make for a great post. The webinar was for a group of Communications Directors and...
by Ken Gray | Aug 7, 2014 | Business Strategy, Entrepreneurial Insights
If you’re like most entrepreneurs who start a business and build a website to promote and support it, you probably have a lot of experience and knowledge in the field or industry in which you operate, but rarely do you sit and contemplate the view point of a novice, a...
by Ken Gray | Jun 1, 2014 | Business Strategy, Email Marketing, Entrepreneurial Insights
The Canadian Anti-Spam Legislation (CASL) or Bill C28, becomes enforceable on July 1, 2014 and as such, I felt it prudent to share a few thoughts and resources which I hope will help you stay out of trouble. Canadian Anti-Spam Legislation Preparation and Understanding...
