by Ken Gray | Aug 1, 2016 | Business Strategy, Entrepreneurial Insights, Lead Generation, Search Engine Optimization
Recently while preparing for a webinar on the Google Analytics (GA) platform, I noticed Google’s tag line “Turn insights into action” and thought…that would make for a great post. The webinar was for a group of Communications Directors and...
by Ken Gray | May 9, 2014 | Business Strategy, Entrepreneurial Insights, Lead Generation
Although most organizations will list “get new customers” or “get more customers” as a goal, many will misinterpret it as a task and will have a less than effective, unscientific and inconsistent method for meeting that goal. The secret lies in understanding that...
