Promoting your business in the digital space is a necessity nowadays. Even for businesses that primarily focus on physical traffic, not having a digital strategy is effectively leaving money on the table. In this article, we will discuss the benefits of having an expanded digital promotion strategy.

1. Audiences are using more devices to engage with brands.

With potential customers using more devices such as smartphones, laptops, and tablets to consume news, entertainment etc., businesses are found for the first time through an internet search at an increasing rate.

2. Using data to leverage your strengths.

An online strategy can be optimized based on data you already know about your business and its customers. For example, test what times are best for your promotions and how effective is your click funnel.

3. Social media only shows signs of growing not stagnating.

Perhaps social media won’t always look like exactly how it is today, but it doesn’t seem like it will disappear – only evolve. If your business doesn’t have a social media presence, it is missing out on the opportunity to build a digital community with its users.

4. Be able to compete with much larger companies.

Creating a digital strategy that can then scale out to a wide range of potential audiences means your business can compete for attention along with bigger competitors. Digital promotion strategies even out the playing field.

5. Target your audience on a closer level.

Digital promotion strategies can target based on a number of characteristics of potential users not possible with physical promotion strategies. You can’t ensure a billboard ad will reach your niche target base, but you can make sure your entire ad spend goes towards an audience group that possess characteristics you are targeting toward.

6. Grow traffic around your business.

An expanded digital promotion strategy can assist you with growing more traffic around your business. Having a digital presence and one that spans over multiple channels and platforms offers more spaces that consumers can look into your business and gain an understanding. Give your consumers an opportunity to explore more about your business.


Do you need to start growing your digital promotion strategy? We can help. Fill out the form below for a free consultation from 3CX!